Vice President at Blue Interactive
Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Matthew Mader from Blue Interactive. To learn more, check out https://blueinteractiveagency.com/
What is your company Elevator pitch when talking about your company?
Organic traffic is a greater ROI and that is where we start
What changes has your company made over the past 2 years that have impacted your business
We have gone from a paid marketing efforts first to an organic strategy first
What is one tip that you would give when it comes to digital marketing?
Be open to conversations around what is possible outside of paid media and understand timelines for results have changed.
What is the biggest change in marketing that you see coming in the next 2 years?
Complete reliance on video advertising platforms and channels over text or traditional mediums.