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“Marketing and Beyond” with Matthew Rupcic from Ad Kreativ

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Matthew Rupcic
Meta Media Buyer at Ad Kreativ
Website Address: www.matthewrupcic.com

Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Matthew Rupcic from Ad Kreativ.

To learn more, check out www.matthewrupcic.com.


What is your company Elevator pitch when talking about your company?

I help eCommerce brands increase their revenue by improving their ad creative. How do I do that? By improving click-through rates and lowering cost per click, using my creative testing process that helped me spend +$7M for my clients.

Note: I’ve spent the last year working for 2 different agencies, and I just launched my own company a few weeks ago where I offer FB consulting & video/image content shoots, basically the whole creative creation process.


What changes has your company made over the past 2 years that have impacted your business

iOS had a major impact on FB, Instagram and their overall tracking abilities. That update made agencies lose clients left and right, performance started decreasing and it became clear that now, ad creative is important more than ever before.

Implementing a testing process that constantly feeds you with new ads, with ads that outperform old ads became a crucial part of my strategy.

I went from analyzing data all day to writing creative requests all day, and it helped my accounts keep performing well while everything was falling apart!


What is one tip that you would give when it comes to digital marketing?

Always extract learnings, from everything you do.

I’ve seen so many FB accounts with hundreds of thousands in spend, and their media buyers or CMOs still have no idea what works, or more importantly why it works.

As I’m a huge fan of growth hacking I always implemented growth principles into my media buying.

Every dollar you spend is not going towards getting a sale, it goes towards getting data. Figuring out why a certain ad worked, what made it perform better, are the questions every marketer needs to ask themselves before trying to scale up the budget.


What is the biggest change in marketing that you see coming in the next 2 years?

Online business that need 3x,4x ROAS will be gone. CPMs are rising through all platforms, upcoming recession is also make people spend less money on ‘irrelevant’ purchases.

Basically any eCom company that doesn’t solve a real problem, that doesn’t give that value for the money feeling, and needs huge ROAS to stay afloat is not gonna make it.

Sounds like a doomsday scenario, but it’s actually a great opportunity because it makes room for the new companies to grow


What is one tip that you would give when it comes to digital marketing?

Always extract learnings, from everything you do.

I’ve seen so many FB accounts with hundreds of thousands in spend, and their media buyers or CMOs still have no idea what works, or more importantly why it works.

As I’m a huge fan of growth hacking I always implemented growth principles into my media buying.

Every dollar you spend is not going towards getting a sale, it goes towards getting data. Figuring out why a certain ad worked, what made it perform better, are the questions every marketer needs to ask themselves before trying to scale up the budget.

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