President at Manufacturing Chats
Website Address: www.manufacturingchats.com
Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week, our host speaks with Nelson Bruton from Manufacturing Chats.
To learn more, check out www.manufacturingchats.com.
What is your company Elevator pitch when talking about your company?
We help technical, industrial companies easily double their inbound sales quote requests by conversing with – and converting more of their existing website visitors into more sales opportunities. We capture the visitors whose preference is not to call or fill out a form, but to chat in real time — with another human.
What changes has your company made over the past 2 years that have impacted your business
The big change is when we pivoted about 5 years ago and started offering our core services to our ideal target market.
What is one tip that you would give when it comes to digital marketing?
Have clearly defined objectives for your marketing and KNOW your ideal customer and think carefully through your strategy to reach them. ( that might be 3 things of equal importance! 🙂
What is the biggest change in marketing that you see coming in the next 2 years?
the move away from automation and bots and back to more personalized sales and marketing.