Transformational Brand Strategist at Soul Seed
Website Address: www.soul-seed.com
Each week on “Marketing Champions,” our host talks to media experts across the country. This week our host speaks with Amber Swenor from Soul Seed. To learn more check out www.soul-seed.com
What is the biggest change in marketing that you see coming in the next 2 years?
Every brand needs a dedicated brand strategist – and for small-medium businesses I think a lot more of that will be outsourced as brands/businesses need someone savvy who can help connect their brand to their audiences in authentic ways – while seeing the bigger business picture. It’s a challenge for small businesses to staff someone with this level of savvy, in-house. For small businesses with a CEO who doesn’t have a strong brand strategy, they will rely on outsourced partners to partner hand in hand to drive that growth – not an in house person, and not a traditional agency – but a “strategist on contract.”
What makes your company unique?
We provide the strategist on contract solution. We bridge business operations with an org’s brand and marketing strategy so that it can operate more smoothly in alignment. And we start with Soul as the root foundation to all brand and marketing strategy. Brand is not something that you can hire an agency to create for you – but you can partner with a company to be facilitators in helping to facilitate your brand coming forth. At Soul Seed we are expert brand transformation facilitators.