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“Marketing Champions” with Laura Eppler from Ben Franklin Technology Partners

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Laura Eppler
Chief Marketing Officer at Ben Franklin Technology Partners
Website Address: benfranklin.org

Each week on “Marketing Champions,” our host talks to media experts across the country.  This week our host speaks with Laura Eppler from Ben Franklin Technology Partners. To learn more, check out https://benfranklin.org.


What is the biggest change in marketing that you see coming in the next 2 years?

The volume and speed of web and social platforms affecting good writing and effective messaging is the biggest change in marketing that I see coming.


What makes your company unique?

We merge a state-funded economic development initiative with venture capital-style investments in early-stage technology firms.


What is your biggest pain point when it comes to digital advertising?

Technology blips and time is my biggest pain point when it comes to digital advertising.

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