Owner at Foundations First Marketing
Website Address: https://www.foundationsfirstmarketing.com
On “Marketing Champions,” our host speaks with experts within the marketing community. This week our host speaks with Michelle Tresemer from Foundations First Marketing.
To learn more check out https://www.foundationsfirstmarketing.com.
What is the biggest change in marketing that you see coming in the next 2 years?
I see an end to the digital boom of using tools for the sake of using tools. We all love to try out new tools in hope of finding the silver bullet to drive revenue. As the next generation of marketers enters the workforce, we’re predicting a new focus on figuring out the right tools to use for each strategy.
Right now we see a lot of companies scrambling to try every new tool that comes out, but within the next two years they will get scrappy and lean and get back to what really works to drive revenue.
In other words, digital marketing will just become part of everyday marketing and won’t be so special anymore. It will just be the way of the world and will come under a lot more scrutiny for marketing dollars.
What makes your company unique?
We tell our clients where to stop spending money on marketing. This could include bloated agency budgets, ad spend that isn’t being tracked properly, and it almost always includes cutting back on social media.
We teach our clients how to measure what’s working and do more of it and to cut back on what’s not working.
Our clients end up with lean marketing teams with a focus on tracking, strategy, and in-house staff training.