CEO & Founder at VRAI
Website Address: https://www.vraidigital.com/
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Molly Tracy from VRAI.
To learn more, check out https://www.vraidigital.com.
What is your company Elevator pitch when talking about your company?
VRAI Digital is a talent management and influencer marketing agency. We manage a roster of multicultural female content creators, helping them navigate the business side of the multi-media landscape. We also advise female-founded startups on strategic influencer marketing integrations that drive awareness, brand affinity and ROI.
What is the biggest change in marketing that you see coming in the next 2 years?
Influencers becoming Chief Brand Officers for brands.
What is one tip that you would give when it comes to digital marketing?
For influencer marketing: Know your goal, always, and trust the influencer’s creative capabilities.