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“Marketing Champions” with Molly Tracy from VRAI

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Molly Tracy
CEO & Founder at VRAI
Website Address: https://www.vraidigital.com/

Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Molly Tracy from VRAI.

To learn more, check out https://www.vraidigital.com.


What is your company Elevator pitch when talking about your company?

VRAI Digital is a talent management and influencer marketing agency. We manage a roster of multicultural female content creators, helping them navigate the business side of the multi-media landscape. We also advise female-founded startups on strategic influencer marketing integrations that drive awareness, brand affinity and ROI.


What is the biggest change in marketing that you see coming in the next 2 years?

Influencers becoming Chief Brand Officers for brands.


What is one tip that you would give when it comes to digital marketing?

For influencer marketing: Know your goal, always, and trust the influencer’s creative capabilities.

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