On “Marketing Champions,” our host speaks with experts within the marketing community. This week our host speaks with Roberto Serrini from One Man One Camera.
To learn more check out www.onemanonecamera.com.
What is the biggest change in marketing that you see coming in the next 2 years?: I think it’s an accelerated evolution of what is already the main driver in marketing at the moment; how can we provide authentic branded content through social media platforms at an faster and cheaper rate. With a reset of production practices because of COVID, most marketing has been directed to individuals and small agencies and even private content creators to address their audience where they spend most of their time, on social platforms.