Managing Partner at Rogue Marketing
Website Address: www.gorogue.net
On “Marketing for Your Future,” our host speaks with experts within the marketing community about the future of the marketing industry. This week our host speaks with Chip Rosales from Rogue Marketing. To learn more check out www.gorogue.net.
What is the biggest change in marketing that you see coming in the next 2 years?
The way people buy agency services and the value that marketing and (quality) marketers will begin having on business.
What is one tip that you would give when it comes to digital marketing?
Marketing has a vocabulary problem. Everyone says the same stuff, but doesn’t mean the same things. Get your agency to define and explain what they mean, and ask them again if it’s not clear.
What is something in your career that you learned from by making a mistake?
Self control. Sent some pretty snarky remarks about someone… to that someone. Felt safe behind a screen, but… Owned the mistake and actually gained a forgiving advocate from the person.