CEO at Wepa Marketing LLC
Website Address: wepamarketing.com
On “Marketing for Your Future,” our host speaks with experts within the marketing community about the future of the marketing industry. This week our host speaks with Darrell Vanterpool from Wepa Marketing LLC. To learn more check out wepamarketing.com.
What is the biggest change in marketing that you see coming in the next 2 years?
A reduction of brick and mortar storefronts and an increase on Walmart.com in conjunction with Amazon.
What is one tip that you would give when it comes to digital marketing?
Focus on actionable data and stay up to date with current trends.
What is something in your career that you learned from by making a mistake?
You can’t assume people understand the intricacies of how digital marketing works. It is your job at the expert to educate and set expectations to brands from the start.