Founder at Eli
Website Address: https://elinatoli.com
Each week on “Marketing for Your Future,” our host talks to media experts across the country. This week our host speaks with Eli Natoli from Eli. To learn more check out https://elinatoli.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Empathy is going to be key in marketing in the years ahead. Brands who take the time to truly understand their customers and are genuinely interested in how the other side of the transaction feels or sees his/her situation. are going to excel and grow.
What is one tip that you would give when it comes to digital marketing?
Majority of businesses chase the latest tools, platforms, and tactics. This is why many are left overwhelmed, burnt out, and no closer to their revenue goals.
If instead they spend the time to understand what it takes to get in front of new leads, engage and nurture them properly, and build a relationship based on trust to effortlessly convert those leads, they’ll reach their revenue goals much faster and with a lot more joy in the process.
What is something in your career that you learned from by making a mistake?
You can’t build a business with any type of success, if you’re constantly worried about being judged.
This fear will only serve to make you avoid doing the things that are critical to giving you the must-have-visibility you need. It will only prolong the time you spend doing things, preventing you from moving forward at a decent rate to accomplish what’s needed.