CSO at Engage Youth Co.
Website Address: www.engageyouth.com
On “Marketing for Your Future,” our host speaks with experts within the marketing community about the future of the marketing industry. This week our host speaks with Dave Meyer from BizzyWeb. To learn more check out www.engageyouth.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Changing demographics and habits due to mass migration
Mainstream adoption of AR/VR/MR
Continued shift from traditional audience targeting to deeper levels of engagement with hyper targeted niche segments
Brand storytelling via social video
What is one tip that you would give when it comes to digital marketing?
Focus on consumer relationship building!
too many marketers/advertisers and agencie merley observe cultire and react, believing speed/efficiency is the best practice. But, the brands that will win the hearts and minds of Americas new generation are the ones who find authentic ways to actively help make the culture. Thats when the real magic happens.
What is something in your career that you learned from by making a mistake?
Not sticking to a regimented concept development and pitch process – assuming you have one!