CEO at Jennifer Darling
Website Address: jenniferdarlingspeaks.com
Each week on “Marketing for Your Future,” our host talks to media experts across the country. This week our host speaks with Jennifer Darling from Jennifer Darling. To learn more check out jenniferdarlingspeaks.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Organizations need a bigger digital presence, and their leadership team needs to be represented online as company ambassadors. We’ve already seen this starting to happen with CEOs brand being as well known as the company they represent, for example Bill Gates, Sarah Blakely, Elon Musk and Jeff Bezos.
What is one tip that you would give when it comes to digital marketing?
Lacking an online presence is still a representation of your brand. It shows your consumers that you are behind the game.
What is something in your career that you learned from by making a mistake?
That you have a choice in who you get to work with and by surrounding yourself with the right people, treating them like gold, and valuing their personal lives, you create a success environment where everyone soars.