CEO at Martin Creative
Website Address: https://martinchicago.com
Each week on “Marketing For Your Future,” our host talks to media experts across the country. This week our host speaks with Joe Martin from Martin Creative. To learn more check out https://martinchicago.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Increased trust and personalization in digital experiences. Websites used to be a digital storefront, now they’re a digital sales person. And we need that sales person to establish trust and address the reader’s problems.
What is one tip that you would give when it comes to digital marketing?
Start with one customer.
What is something in your career that you learned from by making a mistake?
The importance of website copy. I used to design good looking sites but I never understood how they connected back to revenue — neither did the organizations. Now I make sure that’s the first thing we talk about.