CMO at Together for Safer Roads
Website Address: https://www.togetherforsaferroads.org
Each week on “Marketing for Your Future,” our host talks to media experts across the country. This week our host speaks with Kat Krieger from Together for Safer Roads. To learn more check out https://www.togetherforsaferroads.org.
What is the biggest change in marketing that you see coming in the next 2 years?
I’m sure everyone is saying Web3. Where web3 merges with AI and predictive analytics could be particularly interesting.
What is something in your career that you learned from by making a mistake?
I hope we have all failed at some point. Otherwise, how do we learn. The biggest lesson? To be honest with myself, superiors, and my team about my capacity. I think all too often, especially in marketing and advertising, over extend ourselves and burn out.