President at Bourbon Women Association
Website Address: bourbonwomen.org
On “Marketing for Your Future,” our host speaks with experts within the marketing community about the future of the marketing industry. This week our host speaks with Maggie Kimberl from Bourbon Women Association. To learn more check out bourbonwomen.org.
What is the biggest change in marketing that you see coming in the next 2 years?
Experiential marketing is going to rise to the forefront.
What is one tip that you would give when it comes to digital marketing?
Do your research – don’t “spray and pray” – actually take the time to find the right person or publication for your story.
What is something in your career that you learned from by making a mistake?
People can be very sensitive. Even if something seems like it’s not a big deal to you, others may have strong feelings about it. Try to use empathy in everything you do.