Founder/CEO at Story Fruition
Website Address: https://storyfruition.com/
On “Marketing for Your Future,” our host speaks with experts within the marketing community about the future of the marketing industry. This week our host speaks with Melissa Reaves from Story Fruition. To learn more check out https://storyfruition.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
I focus a lot on entrepreneurs seeking capital, and storytelling in their presentations is a MUST. So many drown their listeners in left-brain analytical data, charts, graphs—that they ignore the importance of the right-brain emotional side that storytelling can bring their presentation.
What is one tip that you would give when it comes to digital marketing?
The use of video is powerful, just keep your message short to 99-seconds. Get your story in showing the problem and the rest is how you’re the hero to solve for it—along with providing the business case that you’re team is worth the investment. Yes, this can be done in 99-seconds!
What is something in your career that you learned from by making a mistake?
As an enterprise ad tech seller, you have to cover the client from all angles. Your competitor is looking for the backdoor to get in and swipe it.