CEO at OMI
Website Address: outwardmedia.com
Each week on “Marketing for Your Future,” our host talks to media experts across the country. This week, our host speaks with Paula Chiocchi from OMI.
To learn more, check out outwardmedia.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Increased adoption of intent monitoring data to execute omni-channel campaigns.
What is something in your career that you learned from by making a mistake?
I learned not to make an assumption that a particular campaign would not be successful. Its important to test to determine potential outcomes. The campaign in question drove record new memberships with the first campaign.