Founder/CEO at McLernon & Co.
Website Address: mclernonandco.com
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Amanda McLernon from McLernon & Co.. To learn more check out mclernonandco.com.
What is the biggest change in marketing that you see coming in the next 2 years?
As consumers migrate to new digital spaces in the Metaverse brands will need to be even more strategic about the platforms, channels and content they invest in.
Are their any trade organizations or groups that you belong to?
Tuesdays Together Denver
General Assembly Denver
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
We have data, insights and wisdom from running campaigns across platforms and industries. We are able to use these insights to make decisions and set benchmarks. That’s very hard to do when you are internal.
What is one tip that you would give when it comes to media planning?
Marry your organic content efforts with your paid – I see WAY too many people silo these efforts and teams and they end up wasting time, energy, insights and money.
How does a media buyer stay on top of trends with media placement?
By making daily learning a habit – spending the first 30 minutes of their day reading and researching online and then immediately implementing/testing said learnings.
By making and keeping good friends in the industry who are willing to share information, learnings, mistakes and a second pair of eyes when it’s needed.