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“Media Champions” with Bernhard Schroeder from San Diego State University

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Bernhard Schroeder
Director, Senior Lecturer at San Diego State University
Website Address: sdsu.edu

Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Bernhard Schroeder from San Diego State University.

To learn more, check out sdsu.edu.

What is the biggest change in marketing that you see coming in the next 2 years?

A renewed focus on narrower targeting of customers especially in niche markets.

What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?

Perspective…two different positions though.

How does a media buyer stay on top of trends with media placement?

Key is to be on top of trend 1-2 years out before even getting close to media planning and execution.


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