CEO and Founder at Alexanders Grace
Website Address: alexandersgrace.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Brad Bergersen from Alexanders Grace. To learn more, check out https://www.alexandersgrace.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Brands will demand more transparency and quantitative ROI than in years past in media and marketing. In a world where Facebook generates four million likes every minute, and in which more than 100 million photos are uploaded to Instagram daily, both influencers and brands need to build a following of targeted, engaged consumers to be relevant. The alternative is obscurity and no brand recognition. Influencer engagement is a widely popular marketing practice, yet many brands struggle with attribution and measuring campaign ROI.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Media buyers bring expertise and connections that internal marketing people lack. Like public relations, success with media is all about relationships.