CEO at Tech Recipes
Website Address: www.thetechrecipes.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Brian Chap from Tech Recipes. To learn more, check out www.thetechrecipes.com.
What is the biggest change in marketing that you see coming in the next 2 years?
The reinvention of the agency model and more consultancies starting to activate media.
Are their any trade organizations or groups that you belong to?
IAB, ANA, Ad Council
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
A true extension of an advertisers team. With Tech Recipes you get the strategic insight of a consultancy and the media planning/buying expertise of an Agency. No other partner can offer that with the same white glove service we can!
What is one tip that you would give when it comes to media planning?
Don’t be lazy! I know its easy to just slap a plan together so you can quit your work day and head to the bar. Take pride in your work! If you’re going to do something, put your all into it or don’t do it at all!