Bridge Specialist at SHE Bridges PR
Website Address: www.shebridgespr.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Bridgett Holden from SHE Bridges PR.
To learn more, check out www.shebridgespr.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Everything is going digital and PR/Marketing/Advertising firms are starting to brand their clients in the multiverse as well as NFT’s. I believe within the next two years, this will be the way to target consumers.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
As an outside Media Buyer, I have built long standing and good relationships with different media outlets which I feel gives me more leverage to pitch clients. Sometimes, companies have rules that restrict the movement of their staff due to policies they may have in place.
How does a media buyer stay on top of trends with media placement?
Social Media, Podcasts, News Outlets, and sometimes the stock market. Especially with the rise of Bitcoin, NFT’s etc.