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“Media Champions” with Darrell Vanterpool from Wepa Marketing

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Darrell Vanterpool
Founder at Wepa Marketing
Website Address: wepamarketing.com

Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Darrell Vanterpool from Wepa Marketing.

To learn more, check out wepamarketing.com.

What is the biggest change in marketing that you see coming in the next 2 years?

Brands and companies that traditionally relied on wholesale to retailers focusing on expanding their own e-commerce and marketing.

What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?

The money and time savings you get when working with a team of experts who know the ecosystem of marketing and the e-commerce space.

How does a media buyer stay on top of trends with media placement?

I prefer to focus on target audiences and follow their journey when it comes to trends. As far as keeping up with best practices, I follow a few podcasts and stay up to date through whatever platform I’m using with their news updates and webinars.


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