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“Media Champions” with Eder Holguin from Monegraph

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Eder Holguin
Chief Revenue Officer at Monegraph
Website Address: www.Monegraph.com

Each week on “Media Champions,” our host talks to media experts across the country. This week, our host speaks with Eder Holguin from Monegraph.

To learn more, check out www.Monegraph.com.


What is the biggest change in marketing that you see coming in the next 2 years?

Segmentation of audiences and managing multiple touch points across different platforms creates a challenge for brands to manage effective attribution, and ROI.


What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?

Having an agency or outside media buyer will give you the advantage of testing multiple media outlets and multi-test messaging and creative in an effective manner.


How does a media buyer stay on top of trends with media placement?

Finding the right audiences and mapping an entire customer journey will help media buyers understand ROI by placement and will decrease using channels that will not perform.

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