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“Media Champions” with Elmer Boutin from WrightIMC

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Elmer Boutin
VP of Operations at WrightIMC
Website Address: https://wrightimc.com

Each week on “Media Champions,” our host talks to media experts across the country.  This week our host speaks with Elmer Boutin from WrightIMC. To learn more check out https://wrightimc.com


What is the biggest change in marketing that you see coming in the next 2 years?

The search engines are going to continue to focus on the calculated intent of searchers, which means brands really need to set up if they are going to earn attention through organic (natural or unpaid) search. Brands that continue to product “brochureware” websites are going to lose what traffic they have if they don’t start taking a human-centered and data-driven approach to their website content strategy.


Are their any trade organizations or groups that you belong to?

No. I have been a frequent speaker at Pubcon digital marketing events for the past 12 years, so I am quite plugged into that community.

 

 

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