“Media Champions” with John Shute from PufCreativ

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John Shute
CEO at PufCreativ
Website Address: https://pufcreativ.com/

On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with John Shute from PufCreativ. To learn more check out https://pufcreativ.com/.


What is the biggest change in marketing that you see coming in the next 2 years?

I see Cannabis and Hemp marketing/advertising becoming more accepted on popular channels but with more and new restrictions.


Are their any trade organizations or groups that you belong to?

Cannabis Impact Fund
National Association of Cannabis Businesses
National Cannabis Industry Association
BIPOCANN


What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?

Outside media buyers typically have larger reach than just what one marketing director can handle. I think having a marketing director that works with outside media buyers would be the best bet for organizations.


What is one tip that you would give when it comes to media planning?

Analyze as much data and market research as possible before coming up with an ad spend and plan of action. Cannabis and hemp are tricky so you need to be as strategic as possible.


How does a media buyer stay on top of trends with media placement?

We stay in close contact with our ad partners.

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