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“Media Champions” with Josh Satler from Blue Polo Interactive

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Josh Satler
Co-Founder & Managing Partner at Blue Polo Interactive
Website Address: www.bluepolointeractive.com

Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Josh Satler from Blue Polo Interactive.

To learn more, check out www.bluepolointeractive.com.

What is the biggest change in marketing that you see coming in the next 2 years?

We’re shifting back to a more 1st party data and contextual environment from 3rd party data networks

What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?

Internal Marketing Director still needs resources to execute against his/her strategy. An outside media buyer (if the right one) brings deep expertise at a lower cost structure and can scale campaigns up based on success

How does a media buyer stay on top of trends with media placement?

Experience, community, blogs


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