Owner/Founder at Wurth Media
Website Address: www.wurthmedia.com
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Kary Wurth from Wurth Media.
To learn more check out www.wurthmedia.com.
What is the biggest change in marketing that you see coming in the next 2 years?
The rise of social media marketing.
Are their any trade organizations or groups that you belong to?
Sprout Social Agency Partner
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
An outside media buyer can likely act as a broker, offering more options than an internal marketing director.
What is one tip that you would give when it comes to media planning?
There are so many avenues when it comes to media. Start with the avenue that focuses the most on your desired demographic, is within your budget and will provide the biggest bang for your buck.
How does a media buyer stay on top of trends with media placement?
Unsure as we are not a media buyer.