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“Media Champions” with Khari Harper from The Real Estate Robot

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Khari Harper
Owner at The Real Estate Robot
Website Address: www.therealestaterobot.com

On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Khari Harper from The Real Estate Robot.

To learn more check out www.therealestaterobot.com.

What is the biggest change in marketing that you see coming in the next 2 years?

I believe that augmented reality will be the future of marketing. Ads will be shown through glasses hands free rather than your phone or computer.

Are their any trade organizations or groups that you belong to?

I do not

What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?

The key to successful marketing is split testing, therefore you will need the outside success and opinions of others in order to maximize KPI’s.

What is one tip that you would give when it comes to media planning?

Don’t over think it. Sometimes the most basic landing pages and websites will have the highest conversion rates. I see a trend where imperfect marketing and ads bring the most eye balls.

How does a media buyer stay on top of trends with media placement?

Depends on the industry to be honest. I personally use Google, Tik Tok, & Youtube.


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