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“Media Champions” with Marie Hale from fwdrevolution

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Marie Hale
CEO at fwdrevolution
Website Address: www.fwdrevolution.com

On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Marie Hale from fwdrevolution. To learn more check out www.fwdrevolution.com.


What is the biggest change in marketing that you see coming in the next 2 years?

The change in how the workforce works.


Are their any trade organizations or groups that you belong to?

International Society for Professional Women


What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?

The perspective, innovation and accountability.


What is one tip that you would give when it comes to media planning?

Follow the trails of success. Know your market and who has achieved what you are trying to achieve and use that as a launch pad for your plan.

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