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“Media Champions” with Mark Galvin from ePresence, LLC

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Mark Galvin
President at ePresence, LLC
Website Address: https://epresence.me

On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Mark Galvin from ePresence, LLC. To learn more check out https://epresence.me.

What is the biggest change in marketing that you see coming in the next 2 years?

Marketers that traditionally only used Facebook are going to look for other places to spend their marketing dollars.

Are their any trade organizations or groups that you belong to?

National Association for Fixed Annuities
American Society of Association Executives
Alumni Associations

What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?

The outside ad buyer has more varied and deeper experience. They can pull on more resources to achieve a higher result.

What is one tip that you would give when it comes to media planning?

Diversify, diversify, diversify. Do not spend all of your marketing dollars on one marketing channel.

How does a media buyer stay on top of trends with media placement?

Twitter…everyone talks about what works and what does not.


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