Founder at MKC Agency
Website Address: https://mkcagency.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Megan Killion from MKC Agency. To learn more, check out https://mkcagency.com.
What is the biggest change in marketing that you see coming in the next 2 years?
More cluttered digital space. More adhd. More distractions. More noise.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Expertise, ease of ending contracts.
What is one tip that you would give when it comes to media planning?
30/60/90 not annual.
How does a media buyer stay on top of trends with media placement?
Know their ICP and buyer personas and understand where they hang out digitally.