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“Media Champions” with Melih Oztalay from SmartFinds Marketing

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Melih Oztalay
CEO at SmartFinds Marketing
Website Address: https://smartfindsmarketing.com/

Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Melih Oztalay from SmartFinds Marketing. To learn more, check out https://smartfindsmarketing.com/.


What is the biggest change in marketing that you see coming in the next 2 years?

5G Technology is going to provide a foundation for more marketing methods and over time Artificial Intelligence in marketing is going to continue to improve.


What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?

The outside media buyer has more buying power as they work with multiple companies and there for a the aggregate budgets give the outside media buyer an upper edge.


How does a media buyer stay on top of trends with media placement?

There are many obvious sources like online publications. I think the one most likely to provide front line information is to engage in conversation in LinkedIn posts from other people, LinkedIn groups, and Facebook groups. The concept being to engage in social communities so you are interacting and getting information from your peers.

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