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“Media Champions” with Molly Coyne from Validity Media Solutions

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Molly Coyne
Founder at Validity Media Solutions
Website Address: https://www.validitymediasolutions.com/

Each week on “Media Champions,” our host talks to media experts across the country. This week, our host speaks with Molly Coyne from Validity Media Solutions.

To learn more, check out https://www.validitymediasolutions.com/.

What is the biggest change in marketing that you see coming in the next 2 years?

Working in social media and digital media, this could be a big question. There’s a lot more product research going into companies, products, and services now more than ever. Your companies reputation can be gone in the blink of an eye with today’s social media. So I would say the biggest change I see coming in marketing is a larger focus on branding and transparency, marketing partnerships, and who brands and companies are working with.

How does a media buyer stay on top of trends with media placement?

You’re in media and this data everyday. However, what is really important is to make sure you are personally enjoying and using these platforms everyday. Otherwise, you will miss trends if you’re only looking from a work perspective and mindset. Personal experience sparks ideas to incorporate into your professional work.


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