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“Media Champions” with Myra Godfrey from Jaya Jaya Myra Productions

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Myra Godfrey
President & CEO at Jaya Jaya Myra Productions
Website Address: www.JayaPR.com

On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Myra Godfrey from Jaya Jaya Myra Productions. To learn more check out www.JayaPR.com.


What is the biggest change in marketing that you see coming in the next 2 years?

How influencer marketing is currently being handled and valued, and an increased importance on earned media, like PR coverage.


Are their any trade organizations or groups that you belong to?

No.


What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?

Expertise in the field, and someone who knows the fast paced changes that occur and how to work with that.


What is one tip that you would give when it comes to media planning?

Don’t dump all your money into ads! Invest healthily in PR early on, so it can work to build your brands reputation and impact.


How does a media buyer stay on top of trends with media placement?

Not my area of expertise.

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