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“Media Champions” with Noel Wax from GroundSwell Group

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Noel Wax
CEO at GroundSwell Group
Website Address: GroundSwellGroup.com

Each week on “Media Champions,” our host talks to media experts across the country. This week, our host speaks with Noel Wax from GroundSwell Group.

To learn more, check out GroundSwellGroup.com.


What is the biggest change in marketing that you see coming in the next 2 years?

International companies marketing themselves in the US market


What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?

A more global perspective on what the best options are with multiple viewpoints on the markets


How does a media buyer stay on top of trends with media placement?

Reading, research, use cases and networking

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