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“Media Champions” with Ross Cromartie from RBA

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Ross Cromartie
CEO at RBA

Each week on “Media Champions,” our host  talks to media experts across the country.   This week our host speaks with Ross Cromartie from RBA.


What is the biggest change in marketing that you see coming in the next 2 years?

rise of the metaverse


Are their any trade organizations or groups that you belong to?

conscious capitalism


What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?

no one can be an expert in everything


What is one tip that you would give when it comes to media planning?

strategy -> channel selection -> tactics
order of operations is important


How does a media buyer stay on top of trends with media placement?

hard work

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