President at Dunne Goodwin
Website Address: www.dunnegoodwin.com
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Sheila Dunne from Dunne Goodwin. To learn more check out www.dunnegoodwin.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Are their any trade organizations or groups that you belong to?
Greater Rochester Chamber of Commerce
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Highly specialized, skilled, industry knowledge
What is one tip that you would give when it comes to media planning?
Set proper expectations.