Owner/Executive Producer at Rose Street Collective
Website Address: https://rosestreetco.com/
Each week on “Media Champions”, our host talks to media experts across the country. This week our host speaks with Travis Fisher from Rose Street Collective. To learn more, check out https://rosestreetco.com/
What is the biggest change in marketing that you see coming in the next 2 years?
I think it’s going to be more and more digital. Being able to keep up with the trends in content creation from the younger generations to evolving into the “Metaverse” and being able to capture that data.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
You get the get more of an unbiased viewpoint that evolves with the changes in the market. By having an outside marketing director, they are not only evolving with you but with other clients as well, so you get increased progression.
What is one tip that you would give when it comes to media planning?
Content is king and attention is short. Being able to deliver a strong message while keeping it fun and simple.
How does a media buyer stay on top of trends with media placement?
By being immersed in the space. Following the trends from the younger generation because it will flow upwards.