Growth Advisor at ZachGrove.com
Website Address: ZachGrove.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Zach Grove from ZachGrove.com.
To learn more, check out ZachGrove.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Marketing teams will increasingly invest in ad campaigns to drive awareness—even when these campaigns don’t demonstrate an ROI in attribution software like Google Analytics.
As consumers, we’ve all had the experience of first learning about a product via a podcast, thought leader, or community before buying.
Over the next 2 years, performance marketers will become more comfortable investing in these awareness channels with a set of metrics (e.g. branded search traffic, unique video views, etc.) that are better suited for awareness campaigns.