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“More 2 Advertising” with Walter Harrison from Tapestri

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Walter Harrison
CEO at Tapestri
Website Address: Tapestri.io

“More to Advertising” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More to Advertising” is the place to go for tips, tricks and entertaining quips to take your business to the next level.

This week, our host interviews Walter Harrison from Tapestri. To learn more, check out Tapestri.io.

What is the biggest change in marketing that you see coming in the next 2 years?

The data and advertising ecosystem moves toward permissioning.

What is one tip that you would give when it comes to digital marketing?

Understand your “potential” customers journey.

What are the major challenges that you (and/or other advertisers) face today?

Deterministic audience building and attribution.

What are the most effective advertising tactics and/or media for your company?

Mobile device targeting based location and app-usage.

What tactics do you find to be the most effective in getting your message or your customers’ message heard?

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