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“More 2 Digital” with Carolyn Capern from CTS { agency

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Carolyn Capern
Partner at CTS { agency
Website Address: cts.agency

Each week on “More to Digital”, our host talks to digital marketing experts across the country. This week, our host speaks with Carolyn Capern from CTS { agency.

To learn more, check out cts.agency.


What is the biggest change in marketing that you see coming in the next 2 years?

Integrating new strategies that reflect new technologies and new goals – including but not limited to Web 3 technologies like NFTs and cryptocurrency exchanges. We already have local nonprofit clients exploring these areas for fundraising.


What is one tip that you would give when it comes to digital marketing?

Don’t assume that people care – make it clear WHY they should care.


What are the major challenges that you (and/or other advertisers) face today?

Standing out among the noise. This requires both creativity and budgetary resources, along with a generous dose of strategy.


How is the trend towards streaming television (CTV) impacting your advertising strategies?

We are leaning in to streaming! We primarily recommend digital media buys to our clients, including OTT / streaming television and audio.


What are the most effective advertising tactics and/or media for your company?

PPC ads combined with a strong website

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