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“More 2 Digital” with Christian Knightly from Treefrog Cinegraphix, LLC

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Christian Knightly
Creative Solutions Specialist at Treefrog Cinegraphix, LLC
Website Address: https://www.treefrogcx.com

Each week on “More to Digital”, our host talks to digital marketing experts across the country. This week, our host speaks with Christian Knightly from Treefrog Cinegraphix, LLC.

To learn more, check out https://www.treefrogcx.com.


What is the biggest change in marketing that you see coming in the next 2 years?

I see a huge impact of AI generated creative occurring in the next few years that will change how users see and interact with advertising.


What is one tip that you would give when it comes to digital marketing?

Quality content is more important than ever – sounds cliché but without it, you can’t create any marketing.


What are the major challenges that you (and/or other advertisers) face today?

Capitalistic Algorithms – algorithms designed to suppress organic content and push paid content.


How is the trend towards streaming television (CTV) impacting your advertising strategies?

In some ways, it can be cheaper to place ads on streaming platforms and reach a hyper local audience.


What are the most effective advertising tactics and/or media for your company?

Retargeting ads

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