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“More 2 Media” with Charlton Sanabria from G/o media

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Charlton Sanabria
Account Manager at G/o media
Website Address: G-omedia.com

“More 2 Media” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.

This week, our host interviews Charlton Sanabria from G/o media. To learn more, check out G-omedia.com.

What is the biggest change in marketing that you see coming in the next 2 years?

Leaning into contextual targeting instead of demographics

More regular use of addressable content

What is one tip that you would give when it comes to digital marketing?

Kpi, know what makes a campaign a success

What are the major challenges that you (and/or other advertisers) face today?

Optimizing buys and honestly retaining and growing talent

What are the most effective advertising tactics and/or media for your company?

Leveraging our offering to the clients final goal


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