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“More 2 Media” with France Belanger from VT Pamplin

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France Belanger
University Distinguished Professor at VT Pamplin
Website Address: voicesofprivacy.com

“More 2 Media” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.

This week, our host interviews France Belanger from VT Pamplin. To learn more, check out voicesofprivacy.com.


What is the biggest change in marketing that you see coming in the next 2 years?

Privacy, tracking and AI


What is one tip that you would give when it comes to digital marketing?

Understand your audience, tracking and privacy laws.


What are the major challenges that you (and/or other advertisers) face today?

Targeting


What are the most effective advertising tactics and/or media for your company?

IMC

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