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“More 2 Media” with Gresham Harkless from Blue 16 Media

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Gresham Harkless
Founder at Blue 16 Media
Website Address: http://blue16media.com

“More 2 Media” is a show made for people in the world of marketing and media who want to grow their media knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.

This week our host interviews Gresham Harkless from Blue 16 Media. To learn more check out http://blue16media.com

What is the biggest change in marketing that you see coming in the next 2 years?

I think we are starting to see it now but it’s just the volume of content and information and how to break through the noise.

What is one tip that you would give when it comes to digital marketing?

To niche down and target market and over invest in knowing everything you can know about them.

What are the major challenges that you (and/or other advertisers) face today?

Often most advertiser struggle with conversion. Many times they are able to get clicks and opportunities but not convert them. It’s often the same offline as it is online.


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