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“More 2 Media” with Michael Falato from Full Throttle Falato Leads

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Michael Falato
CEO/Founder at Full Throttle Falato Leads
Website Address: FullThrottleFalatoLeads.com

“More 2 Media” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.

This week our host interviews Michael Falato from Full Throttle Falato Leads. To learn more, check out https://fullthrottlefalatoleads.com.


What is the biggest change in marketing that you see coming in the next 2 years?

More automation, less human interaction.


What is one tip that you would give when it comes to digital marketing?

Have a repeatable and scaleable approach, marketing is a numbers game just like sales, hit your persona often and with what’s in it for them.


What are the major challenges that you (and/or other advertisers) face today?

Response rate, bad data, bad brands that expect advertisers to fix their offerings.

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