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“More 2 Know” with April Killian from Mercury Healthcare

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April Killian
Director of Digital Strategy at Mercury Healthcare
Website Address: https://www.mercuryhealthcare.com/

“More 2 Know” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Know” is the place to go for tips, tricks and entertaining quips to take your business to the next level. This week our host interviews April Killian from Mercury Healthcare.

To learn more, check out https://www.mercuryhealthcare.com.

What is the biggest change in marketing that you see coming in the next 2 years?

The shift towards more first party data. Contextual advertising is making a reluctant comeback. Death of cookies. Birth of Web3.

What are the major challenges that you (and/or other advertisers) face today?

Cookie deprivation. Increased privacy concerns and sensitivity.

How is the trend towards streaming television (CTV) impacting your advertising strategies?

More hospital clients are interested in CTV.

What tactics do you find to be the most effective in getting your message or your customers’ message heard?

Google ads and programmatic for hospital clients


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