CEO/Co-Founder at DirectMail2.0, LLC.
Website Address: www.dm20.com
“More 2 Know” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Know” is the place to go for tips, tricks and entertaining quips to take your business to the next level. This week, our host interviews Brad Kugler from DirectMail2.0, LLC.
To learn more, check out www.dm20.com.
What is the biggest change in marketing that you see coming in the next 2 years?
marketing automation in hyper personalized targeting.
What are the major challenges that you (and/or other advertisers) face today?
technology moving faster than consumers and business can grasp full understanding of it.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
we are busy incorporating those channels into our marketing automation platform.
What tactics do you find to be the most effective in getting your message or your customers’ message heard?
direct mail + targeted digital/online ads